Fair Trade Coffee Starbucks Controversy

It s a fortune built by consumers and coffee farmers for schultz and starbucks.

Fair trade coffee starbucks controversy.

Good readers have certainly heard of fair trade and probably purchase a least occasionally fair trade coffee or chocolate or such. The fair trade controversy you didn t know about. Starbucks is dedicated to helping farmers overcome the challenges facing coffee communities. The starbucks fair trade controversy the past couple of years the fair trade coffee movement has started to come in for its share of criticism.

For two decades advocates have pressured the world s biggest coffee shop chain to clean up their supply chains. Specifically oxfam stated that starbucks was depriving ethiopian farmers of 88 million a year 55 by depriving the ethiopian government of. For years despite calls to commit to fair trade starbucks commitment lagged. It s is the largest coffee chain in the entire world.

It s regularly named to best lists by both fortune and forbes thanks to the way they treat their employees the benefits they offer and the way they run their business of course it s also known for its popular seasonal lattes who can forget the pumpkin spice latte and sugary frappuccinos. Whilst starbucks has slowly bought more certified fair trade coffee it represents only a very small percentage of their total coffee 3 7. As a 100 fair. For related articles and more information please visit oca s protest starbucks page and our all about organics page and our millions against monsanto page.

Fair trade demands that buyers purchase their coffee for a minimum set cost of 1 20 per pound or 1 41 per pound if it s organic in order for them to properly maintain their land and facilities. Or maybe it s that the largest specialty coffee company in the world simply made a little inadvertent mistake. We are committed to buying 100 percent ethically sourced coffee in partnership with conservation international. You be the judge.

Instead starbucks launched their own corporate social responsibility csr code c a f e. Starbucks show me the money this is a little coffee tale about fudging the truth with statistics. Fair trade purchases peaked in 2014 at 8 6 of coffee. It s the largest coffee chain in the world with 20 100 stores and annual sales of 14 9 billion ceo howard schultz is worth 1 6 billion.

Starbucks pays that amount but through a series of what the oca calls middlemen people who buy from the farmers and sell the coffee to the. Starbucks is known for many great things. As people learn more about the long term crisis in coffee pricing they are wanting to know what their favorite coffee company is paying its farmers. Making coffee the world s first sustainable product to improve the lives of at least 1 million people in coffee communities around the world.